Shopkeeper FAQ

The Basics

1. What is a Shopkeeper? An individual or organization that creates a +Shop — a shareable storefront — to raise money for causes through everyday shopping.

2. Is there a cost? For schools and nonprofits — no setup costs, monthly fees, or contracts.

3. How do I create my +Shop? Go to plus.shop and click Activate Your +Shop, sign up on the account page, or schedule a call. Setup takes just a few minutes.

Money for Your Cause

4. How do donations work? A portion of every sale — 5% to 40% — is donated to your selected cause(s) through +Shop's partner Donor Advised Fund, Our Change Foundation (OCF), which keeps it secure and compliant. Funds go to whoever is designated, and donations are distributed during the second week of every month.

5. How does payment work? Funds go to the approved bank account — and require banking info plus nonprofit documentation (W-9, Form 990/990-EZ, IRS determination letter, state registration). Set it up at plus.shop/activate. You can withdraw funds anytime, with no minimum dollar threshold.

Sharing Your Shop

6. How do I share my +Shop? Share your unique URL and/or QR code via social media, email, text, newsletters, and community groups. In +Shop Management, once you open "Manage Your +Shop", we provide a Digital Marketing Toolkit.

7. Can I customize my +Shop? Yes, you can customize the cause image and the avatar, and set a custom URL that makes your +Shop easier to share and remember. Just go into Manage Your +Shop at the top of the page and make your changes. If your cause isn't listed, request it for consideration.

Tracking Your Shop

8. How do I see my shop's activity? In your Shopkeeper portal/dashboard — donations earned, volunteers, and more.

Support

9. Who do I contact for help? Reach out through our support form at +Shop Support.