Deanan Gourmet Popcorn Now Available in +Shop, Delivering 20% to 40% Donations for Participating Schools and Nonprofits

CAMPBELL, CA — MarketNation today announced the launch of Deanan Gourmet Popcorn in +Shop, its purpose-driven distributed marketplace that enables shoppers to support schools and nonprofits through everyday purchases. Additionally, for the first time ever at www.shopwithpurpose.com, shoppers get to decide who they wish to benefit by choosing from over 1.3 million ready-to-benefit nonprofits organized around the communities and causes people care about most.

The partnership with Deanan Gourmet Popcorn brings one of America’s most established fundraising products into a modern shopping experience. Organizations can receive a 20% to 40% donation on each purchase — where shoppers get fresh-popped bags of gourmet popcorn delivered to their front door, at a phenomenal price and with free shipping — all this without the headaches of having to run a traditional fundraiser campaign and where shoppers don’t have to pay 2x to 3x the price to support the organizations they love when shopping.

Selection, price, and convenience matter — but with +Shop, who benefits matters most. Whether purchasing from the biggest Brands in the world, or purchasing fundraising products like popcorn, 5% or more of every purchase is donated by +Shop. The 5% baseline guarantee is 10x what the former AmazonSmile program offered!

Deanan Gourmet Popcorn exemplifies the model’s earning power. A $29.99 box of 12 bags of gourmet popcorn generates a $9 donation — turning a fun purchase into measurable support. “We believe popcorn is the perfect product for helping our Shopkeepers introduce +Shop to their shopper communities,” said Steve Dueck, Founder & CEO of MarketNation, the creators of +Shop. “Being married to a teacher and raised by two teachers, also having been a merit badge counselor for my son’s Boy Scout troop, I’ve seen firsthand how popcorn sales can bring communities together for meaningful causes. And now, it’s easy, you just share your +Shop link!”

Founded in 1979 by Lt. Col. Dean Alexander and family, Deanan Gourmet Popcorn is known for handcrafted, small-batch production and popular flavors including Classic Caramel, Cheddar, White Cheddar, Vanilla, and Rainbow Mix. The popcorn is Kosher, Non-GMO, Gluten-Free, and produced in a peanut-free facility, making it a trusted choice for schools and community groups nationwide.

“At Deanan Gourmet Popcorn, fundraising has always been central to our mission,” said Tref Hodge, CEO of Deanan Gourmet Popcorn. “Our partnership with +Shop makes it easier than ever for customers to enjoy our products while directly supporting meaningful causes. Schools, scouts, youth groups—virtually everyone loves popcorn. Who benefits? The shopper decides.”

As part of the special announcement today, in addition to easy online sales, to support in-person fundraising efforts, MarketNation and Deanan are introducing the exclusive “BUY MORE” promo bag fundraising box. For just $49.99, with free shipping included, Shopkeepers and shoppers can purchase 100 sample-size promo bags to let people try and buy popcorn. As an industry first, each promo bag has QR code labels included in the box that can be stuck on each promo bag for linking people directly to an organization’s +Shop. This allows for in-person sampling where people can scan the QR code label to BUY MORE, converting in-person sampling into a digital sale where your +Shop does all the fulfillment and disbursements to the nonprofit.

Yes, +Shop manages payments, shipping, tax compliance, and donation management, eliminating traditional fundraising logistics and enabling volunteers to focus on outreach and community engagement.

Deanan Gourmet Popcorn is now available for purchase in every school and nonprofit +Shop. Shopkeepers and their shopper communities can choose from a wide range of flavors, packs, and sizes—perfect for home, gifts, events, or group fundraising. Beyond great popcorn, each +Shop offers products of every kind for shoppers to choose from—where shopping with purpose on every day purchases is now possible in support of Shopkeepers and shoppers alike.

About MarketNation

+Shop by MarketNation is a purpose-driven marketplace where everyday shopping supports schools, nonprofits, creators, and community organizations. Learn more at www.shopwithpurpose.com.

About Deanan Gourmet Popcorn

Deanan Gourmet Popcorn, based in Wylie, Texas, has supported school and nonprofit fundraising for more than 40 years with high-quality, small-batch popcorn products.

Contact Us 

Sara Harris, MarketNation Inc.
Email: sara@marketnation.com
Phone: 1‑888‑363‑4041

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